Take a tour around Mulberry's first Asian flagship store in Singapore
Check out a special limited edition Del Rey bag exclusive to Singapore customers.
The English luxury brand Mulberry has opened its first Asian flagship store in Singapore.
The store is located at Mandarin Gallery, in Singapore¡¯s renowned shopping district along Orchard Road.
The two-storey 3983 square foot store was designed to reflect Mulberry¡¯s dedication to craftsmanship and a sense of natural tactility,
with limestone-tiled floors, curved timber follies and brass accents.
The concept, designed by innovative British architects Universal Design Studio, is underpinned by the notion of contrast and duality,
and manifested across of a series of open, informal spaces juxtaposed with smaller, intimate environments. Handcrafted furniture
adds to the sense of a natural, refined environment, always influenced by the themes of Englishness and craft.
The store has its own bespoke characteristics, such as a silver quartz stone cash desk in the service area, and a feature wall
inspired by the brass folly in Mulberry¡¯s London flagship, with a brass motif used throughout as a reference to one of Mulberry¡¯s signature materials.
The Singapore flagship store stocks the full collection of core and seasonal accessories, as well as womenswear and shoes.
The collection includes a limited edition Del Rey bag created to celebrate the store opening as well as the 40th birthday of its Asian partner Club 21. Buy it atSG$ 1,960.
The exclusive Del Rey is finished in Mulberry Pink Glossy Goat Leather with Soft Gold components.
A limited number will be available to purchase in Mulberry stores in Hong Kong, Taipei, Bangkok, Kuala Lumpur, Beijing, Sydney and Tokyo.
Bruno Guillon, Mulberry CEO: "Our new store at Mandarin Gallery in Singapore is a significant milestone for Mulberry,
this is our first flagship store in Asia. Designed to house the complete collection of men¡¯s and women¡¯s accessories,
women¡¯s ready to wear and shoes, the store includes some unique architectural features from the elegant staircase
to the silver quartz stone cash desk. To celebrate this launch we have also created a very special limited edition Del Rey
which is initially only available to customers at our Singapore flagship."
Store address: Mandarin Gallery, 333A Orchard Road, 01-09/02-09/02-10, Singapore, 23887.
