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TOPIC: Uber Comes to Asia with Soft Launch in Singapore

ProTaxi

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Date: Thu Jan 24 6:49 AM, 2013

Uber Comes to Asia with Soft Launch in Singapore	Permalink

Uber Comes to Asia with Soft Launch in Singapore thenextweb.com 21 Jan '13, 8pm Uber finally drives into Asia as the private car service begins testing in Singapore Uber , the private car hire service that has taken the US by storm, has ramped up its global expansion plans after stepping into Asia for the first time with a soft launch in Singapore. There have been rumors of Uber’s launch in Singapore since October 2012 when tech blog SGE spotted the firm advertising for roles in the country, but now the company has officially announced its ‘soft’ launch. Uber has already welcomed its first two customers — food critic Dr. Lesley Tay and Paralympics medalist Theresa Goh — but regular folks can get a ride in the company’s recognizable black sedans by downloading the iOS and Android apps, or going to m.uber.com from a mobile device. Singaporeans are already familiar with ordering taxis through their phones — that’s how cabs can be hailed in the country — so it will be interesting to see how it is received there. The company is charging Si... Full article: http://thenextweb.com/asia/2013/01/22/uber-finally-drives... __________________

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